Are You Too Pushy On The Telephone?

This is a guest blog I wrote for

The telephone is still the fastest way to create awareness with your target market about your product. 

Salespeople should always run a mix of lead generation activities. The reality is that it takes time to build awareness and authority – so the telephone should be a pillar of your overall program.

The challenge with using the telephone is that it has been given a bad name by too many pushy salespeople. Ask your friends what they think of when they hear the word "telesales" and most will seize up! The key to success is to reverse-engineer the process and see it from the recipient's point of view. 

Here are seven tips that will help you achieve greater success over the phone.

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